Leveraging human-centered design thinking in India with Adobe
In India, there are still over 160 million illiterate women and over 11 million of these are 15-24 years old. These women become mothers who are motivated to give their children better opportunities in education but often, these resource-constrained parents struggle the most.
Dost Education‘s vision is to turn every home into a learning center by giving parents of any literacy level tools to support their child’s early development and lifelong learning. They use mobile technology, research-backed curriculum, machine learning, and behavioral science to solve everyday parenting problems as well as nudge parents to nurture cognitive and socio-emotional development in their kids. To accomplish this goal, they use a mix of one-minute “phonecasts” (podcasts deployed via telephone call), digital parent coaching, and a peer-to-peer learning network.
In partnership with Team4Tech, 10 corporate volunteers from Adobe will travel to New Delhi in April of 2020 to work with Dost Education. During the project, Dost hopes to leverage the skillset of the Adobe volunteers to design a process to create engaging, relevant, and targeted phonecast content to support the parents in their community as well as use human-centered design thinking to update the onboarding and outreach process of Dost Parent Champions. With Team4Tech’s support, they hope to reach 200K families in 2020 and approximately 400K pre-primary learners.